Items in Seller Leads app can be created automatically from Incoming Calls on one of your Tracking Numbers.
When a Seller is created automatically, along with the item in the Seller Leads app, the system also creates an item in the Contacts app. The fields that are automatically completed in the Contacts app are:
Name
Phone
Type - depending on what you selected in your Marketing app
The Seller / Buyer related
and in the Seller Leads app:
Contact - the one created at the same time as the lead
Campaign - related to the Tracking Number
Voice Communication - related to the Incoming Call
When the Incoming Call creates the item in the Seller Lead, you can have the web form from the Answering Service update the lead with all the necessary info like the Property Address, Property type, Needed Repairs, etc