The KPI's section from the Marketing app is a more accessible place where you can see all the reports for your Marketing Campaigns. You have a list of 13 reports that includes: Reach, Leads Generated, Contracts Signed, Deals, Net Profit, Total Spent, ROI, Cost / Lead, Cost / Contract, Cost / Deal, Projected Profit, Leads / Contract and Leads / Deal.
Also, in your CEO Dashboard, you will see:
Leads / Campaign
Leads / Campaign Type
Total number of leads generated
Monthly and Yearly result analysis:
Overall results / campaign
This KPI's are calculated automatically so you don't have to do anything here, just to track your progress :)